Depop is a popular fashion marketplace app, that is preferred mostly by young people, and is currently on the rise.
So, what exactly is Depop? Let’s find out more interesting facts about it!
- Depop is a peer-to-peer social shopping app.
- Depop is based in London.
- There are additional offices in Manchester, Milan and New York City.
- Some describe it as a combination of e-bay & Instagram.
- Depop was founded in 2011 by entrepreneur Simon Beckerman.
- It was founded at H-Farm.
- H-Farm is an Italian technological incubator and business start-up centre.
- Simon Beckerman founded Depop after working for PIG magazine in Italy.
- Initially, it was a platform for the magazine.
- It was used in order to sell its featured clothing, but Depop grew into an entirely different beast.
- In the following years it expanded and opened additional offices in Milan and New York City.
- Beckerman raised €1 million in funding in October 2013 from Red Circle Investment.
- He brought on Danish serial entrepreneur Runar Reistrup as new CEO.
- In 2015, Depop secured another investment of $8 million from Balderton Capital and Holtzbrinch Ventures.
- Most active users of Depop are located in the United Kingdom, United States and Italy.
- In March 2016, former CEO, Runar Reistrup, stated that Depop’s growth was achieved through word of mouth.
- In June 2019, Depop raised $62 million in Series C from General Atlantic.
- Previous investors HV Holtzbrinck Ventures, Balderton Capital, Creandum, Octopus Ventures, TempoCap and Sebastian Siemiatkowski also participated.
- Depop provides a mobile marketplace that enables individuals to buy and sell their items.
- It is available on iOS and Android platforms.
- It was announced in May 2016 that Depop was the official app sponsor of the 2016 Vans Warped Tour.
- The application has attracted celebrities to open stores.
- Some of them donated proceeds to charitable causes.
- Depop is especially popular with the Millennial and Generation Z audience.
- The reason lying behind its popularity is that it provides a way for them to recycle unwanted items for money.
- Depop displays a layout which is similar to that of Instagram, giving it a social media feel.
- Depop even has its own… influencers.
- Some people say that Depop Influencers are the new Instagrammers.
- One of the top Depop influencers if the famous model Emily Ratajkowski.
- Chiarra Ferragni is another celebrity who is really popular on Depop.
- She has over 1.7 million followers and often sells the likes of J Brand jeans and seasonal pieces
- Depop has 350,000 to 400,000 active daily users.
- 70% of them are female.
- A majority of them are aged between 16 and 26.
- It is absolutely free to use Depop.
- Depop charges a 10% flat rate fee on every item sold.
- It doesn’t charge a listing fee or a subscription fee.
- According to Depop it never sells your data, so it’s GDPR safe.
- More than 15 million people worldwide use Depop.
- Depop is powered by over 200 employees working in the headquarters, and the offices.
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