Why was jOBS postponed?

The long-expected film adaptation of Steve Jobs’ biography was postponed once again. Due to be released last week, the movie was postponed for two reasons. The one is pretty sensible, the movie studio wanted more time to market the film. The other reason however was somewhat more extreme:

According to Vulture, the studio was not quite sure if showing Steve Jobs in his iconic clothes including a mock turtleneck was going to be appealing for a summer audience, therefore the movie will be released sometime in the winter. Funny or Die, however released its own parody movie  last week, called iSteve. Its tagline:  it may not be the best Steve Jobs movie, but it will be the first.