Due to the advance of the digital age is becoming more and more common to see people being full time YouTubers!
But what exactly is a YouTuber? Let’s find out together!
- A YouTuber is a type of internet celebrity and videographer
- Who has gained popularity from their videos on the video- sharing website YouTube
- Also known as a YouTube personality, YouTube celebrity, or YouTube content creator
- Networks sometimes support YouTube celebrities
- Some YouTube personalities have corporate sponsors
- Who pay for product placement in their clips or production of online ads
- As of April 2019, PewDiePie is the most- subscribed YouTuber
- With over 92 million subscribers
- The name “YouTuber” refers to a person whose main or only platform is a YouTube channel
- They are ersonalized subpages of the YouTube video sharing platform
- The Internet domain name “www.youtube.com” was activated on February 14, 2005
- By Chad Hurley, Steve Chen, and Jawed Karim
- When they worked for PayPal
- The first YouTube channel “Jawed” was created on April 23, 2005 PDT
- By the YouTube co-founder of the same name
- He uploaded the first YouTube video
- A short vlog clip entitled Me at the zoo, on the same day
- In October 2005, YouTube introduced the ability to subscribe to YouTube channels
- The New York Times claims that most YouTube videos up until 2006 were focused on different forms of talent
- Citing back-flip stunts, lip-syncing, and other people’s talents being uploaded via clips such as clips of Saturday Night Live
- By June 2006, recognized Hollywood and music industry firms had begun to establish formal business ties with “homegrown” YouTube talent
- The first believed to be comedian blogger Brooke “Brookers” Brodack
- Then singer Justin Bieber
- And physician- become- political satirist Bassem Youssef
- In 2007 YouTube started its “Partner Program”
- An ad- revenue- sharing arrangement
- That allowed for YouTubers to make money off the videos they uploaded to YouTube
- By October 2015, there were more than 17,000 YouTube channels
- With more than 100,000 subscribers
- And nearly 1,500 with more than a million
- These numbers have grown to 115,000 and 11,000 YouTube channels as of 2019 respectively
- According to multiple studies, YouTubers have become an important source of information and entertainment for the millennial-generation
- Influential YouTubers are frequently described as microcelebrities
- Since YouTube is widely conceived as a bottom-up social media video platform
- Microcelebrities do not appear to be involved with the established and commercial system of celebrity culture
- But rather appear self-governed and independent
- This appearance in turn leads to YouTubers being seen as more relatable and authentic
- Also fostered by the direct connection between artist and viewer using the medium of YouTube
- In a 2014 survey conducted by the University of Southern California among 13-18 year-olds in the United States on whether 10 YouTube celebrities or 10 traditional celebrities were more influential
- YouTube personalities took the first five spots of the ranking
- With Smosh ranking as most influential
- When repeated in 2015, the survey found six YouTubers on the first ranks
- With KSI ranked as most influential
- Several prominent YouTubers and their influence were subjects for scientific studies
- Because of this level of influence, Robert Hovden argued for the creation of a new index similar to the g-index and h-index
- To evaluate a persons output and impact on YouTube
- The second most subscribed YouTuber is HolaSoyGerman
- The YouTuber has amassed over 38 million subscribers on YouTube
- He has held the title as the second most subscribed individual YouTuber along with PewDiePie
- Different categories of YouTubers have increasingly been defined such as Beauty Bloggers, Gamers, Vloggers, ASMRists, Mukbangers and Fashion Bloggers
