Instagram is one of the most used applications in the whole world. Counting millions of users everywhere!
You post countless photos and stories on this app and you know some spi
- 80% of Instagram users are outside of the US
- Most Instagram users are between 18-29 years old
- Six in ten online adults have Instagram accounts
- Female internet users are more likely to use Instagram than men, at 38% vs. 26%.
- 32% of teenagers consider Instagram to be the most important social network
- 32% of Instagram users attended college
- 26% of Instagram users make more than $75,000 per year
- Instagram debuted on October 6, 2010
- Initially it was called Codename, but it was changed before its launch
- Instagram is a mix of “instant camera” and “telegram”
- The first photo was posted on July 16, 2010
- It was posted by its co- founder
- It was the photo of a dog
- 8% of all Instagram accounts are fake
- The most instagrammed food is pizza
- It was bought by Facebook for $1 billion in 2012
- After Instagram itself, Selena Gomez has the most followers with 124 million
- Cristiano Ronaldo has 108 million and National Geographic has 80.2 million
- Beyonce holds the record for the most liked Instagram with her pregnancy announcement which garnered almost 11 million likes
- There are over 800 million Instagrammers up from 600 million in December of 2016 (via statista)
- Out of the the 800 million, 500 million are active every day
- There are 16,600,000 Google searches for “instagram” per month
- There are 165,000 searches per month for “kylie jenner instagram”
- 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day
- 95 million photos and videos are shared on Instagram per day
- Over 40 billion photos and videos have been shared on the Instagram platform since its conception
- There are over 25 million business profiles using Instagram worldwide up from 15 million in July of 2017
- Instagram has 2 million monthly active advertisers up from 1 million in March of 2017
- 60% of the top brands on Instagram use the same filter for every post
- Over 80% of accounts on Instagram follow a business, and over 200 million Instagrammers actively a business profile every day
- According to the Motely Fool it’s estimated that Instagram brought in $4 billion in revenue in 2017, accounting for roughly 20 percent of Facebook’s annual revenue
- By 2019, it’s estimated that Instagram ad revenue will reach over $10 billion according to The Drum
- This year, 70.7% of U.S. companies will use Instagram for marketing, edging out Twitter for the first time
- 50% of Instagram users follow at least one business
- 60% of users say that they have learned about a product or service on the platform
- 300 million users use the “stories” feature daily
- Instagram posts with at least one hashtag average 12.6% more engagement than those without
- The best time to post on Instagram for the most engagement is at 5 PM on Wednesdays
- As of December 2016, there were over 282 million selfies on Instagram
- The most used emoji is the heart <3
- According to British anti-bullying organization Ditch The Label’s annual survey, Instagram was the most widely used cyberbullying network in 2017, with 42 percent of those cyberbullied reporting that Instagram was the network of choice
- The most popular filters are Clarendon, Gingham and Juno/Lark
- There have been over 450 billion photos posted on instagram
- Selfies are the most uploaded photos
- In 2017, instagram was the most used application for cyber- bullying
- 5 million videos where uploaded the first 24 hours on instagram when they launched their video function
- Great captions bring more followers to accounts
- New york city is the most instagrammed city in the world
- There are 3.5 billion likes per day on instagram
- By 2018 instagram is overtaking Facebook as the most used platform
